In a survey by Forbes about the best-in-state financial institutions, DFCU Financial ranked among the top 2% in the nation. Ratings from 25,000 responses were based on overall recommendations and satisfaction, trust, terms and conditions, branch services, digital services, and financial advice.
Instead of gauging the balance sheets and P&L statements as Forbes does for its ranking of the 100 largest banks published annually in January, these results were based on respondents’ opinions of their current and former banking relationships. Here's the entire Forbes article and list of top financial institutions by state.
According to Forbes, years of massive consolidations and bank failures have cut the number of commercial banks and savings institutions by 70% over the last 30 years. As competition among financial institutions increases, it’s even more important for local FIs to demonstrate their advantages with regard to customer service, accessibility, and financial advice.
“The fact that respondents rate us highly among this select financial community is something we are really proud of and strive for every day,” said DFCU Financial President & CEO Mark Shobe. “Consumers have so many choices of who they trust to manage their finances. More and more people are choosing credit unions in general and DFCU specifically for our strong community focus, financial education, and personalized service.”
DFCU Financial has built a reputation and brand based on customer service and financial expertise, and has ranked in the top 10 most-efficiently run credit unions in the country for several years running. Since 2001, the $4.6 billion credit union has grown more than 280 percent in assets and 475 percent in net income.
As a member organization, DFCU shares its success in the form of a Cash Back payout, and has reinvested more than $262 million in its membership since the program began in 2006.